About Bejka

Why we started

[TODO: Samuel's real founder story, 150–250 words, in his own words. Suggested prompts: What moment made you start Bejka? What frustrated you about how health and supplements are sold today? What do you want members to feel after their first year?]

[TODO: founder photo, natural daylight, not retouched. Alt text: "Samuel [TODO: surname], founder of Bejka"]

What we believe

Most of us are guessing about our health. We buy supplements because someone online recommended them, and we rarely find out whether we needed them.

Bejka is built to replace some of that guessing with information. You test at home, an accredited UK lab analyses your sample, and your daily strip is shaped around your results. Then real people help you keep going: coaches on every membership, and UK-registered clinicians on Transform and Elite.

We hold ourselves to a few simple standards:

Say only what we can stand behind. We use authorised nutrition and health claim wording only, and we explain our sources on our [Science page](science.md).
Price honestly. No crossed-out prices and no hidden fees. Any treatment is shown as a full monthly total before you pay.
Make it easy to leave. If Bejka isn't right for you, cancelling should be as simple as joining.
Keep it simple. One strip a day, one slim pack through your letterbox each month.

Made in the UK

Your strips are made and packed by a UK manufacturer. [TODO: manufacturer name once contracted.] Blood tests are analysed by a UKAS-accredited laboratory [TODO: lab name]. Prescription items, where a clinician decides they're suitable, are dispensed by a GPhC-registered partner pharmacy [TODO: pharmacy name and GPhC number].

The team

[TODO: team members, roles and photos. Only list real people, with their permission. Clinicians are listed with their professional registration (e.g. GMC/NMC/GPhC number) only once they're contracted.]

A note from Samuel

[TODO: short signed note from Samuel, 60–100 words.]

[TODO: signature image]

Samuel [TODO: surname], Founder

Company details

[TODO: registered company name, company number, registered address, VAT number, contact email]

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